Monday, January 27, 2020

Enterprise Rent A Car Recruitment and Selection

Enterprise Rent A Car Recruitment and Selection In present business world, organization always tries to reduce their cost and maximize their profit. In this point of view Enterprise rent A-car are not different, they always try to use modern technique in their recruitment, it was founded in 1957 by jack Taylor in St. Luis in the USA. At present it is the largest car rental business in the world today with more than 7500 offices in the USA and more than 850 in Canada, Puerto Rico, the UK , Germany and Ireland. In 2007, organization had more than 700000 rental cars in use, employing over 60000 people with an annual turnover of over  £ 4.6 billion Human Resource Management at Enterprise Rent-A-Car: Human Resource Management does the hiring, training, and developing staffs and where necessary to discipline or dismiss them. Enterprise Rent-A-Car gives extensive training and development program to its employees within the company. This reduces the need for external recruitment and makes maximum use of existing talent. This is a cost-effective way for a business to manage its people. The HRM function not only manages existing staff, it also plans for changes that will affect its future staffing needs. This is known as workforce planning. For example: †¢ the business may grow into new markets, such as Enterprise moving into truck rental †¢ it may use new technology which requires new skills e.g. global positioning equipment †¢ staff may retire or be promoted, leaving gaps which need to be filled. There may also be external changes in the labour market, meaning that there will be fewer skills available or too many in a particular area. HRM monitors all of these things in planning recruitment strategy. This places the HRM function in a central role in the business because all managers use this expertise to acquire staff. Demand and Supply forecast: Every year Enterprise Rent-A-Car requires a higher volume of employee recruitment. Over 65000 people are currently working in Enterprise. With the diversification of the company in Canada, Puerto Rico, the UK, Germany and Ireland, there is a higher demand of the work force in Enterprise all the time. So, the company continuously look for the talented people to recruit. For that reason each year, Enterprise recruits an average of 1,000 staff into its graduate recruitment programme in the UK and Ireland. Recruitment Plan at Enterprise Rent-A-Car: Enterprise has a policy of promoting its managers from within its existing workforce. This means the business must recruit people with the potential to grow. Each year, Enterprise recruits an average of 1,000 staff into its graduate recruitment programme in the UK and Ireland. To achieve its aims and objectives, Enterprise needs staff who are motivated and who possess initiative and drive. Promoting managers and offering career opportunities from within the company has a positive affect on Enterprise. Employees remain happy, will stay longer and give their best. However, with growth and diversification there is always a need for external recruitment to provide new skills or increase the business capacity for expansion. Recruitment and Selection Method: In order to attract high quality candidates, Enterprise is raising the company profile within UK universities using Campus Brand Managers. These are students or interns who work for Enterprise and act as liaisons for potential applicants. Students can also visit Enterprise and spend time learning about how it does business and what opportunities it offers. Enterprises online recruitment process is an important part of its strategy. This improves the speed and efficiency of the application for both the company and the applicant. The website provides a registration function and lists available jobs. It also provides a lot of information about the Management Trainee role and the company culture and values. This allows applicants to get a good idea of whether Enterprise would suit them. Enterprise advertises its vacancies and opportunities across a wide range of media. This includes media such as newspapers, magazines and online. Selection is the process of identifying the best candidate for the role in question. This is important as the candidates who apply may not always have the correct set of skills and competencies required by the business. Enterprise seeks competencies in its recruits both for an immediate job role and also for development over the longer term to support the business growth. HR managers often use standard documentation in order to match job roles with personal qualities and skills. These include: †¢ the job description this summarises a job role within an organisation and lists the main tasks †¢ a person specification this highlights the characteristics a candidate needs for a post, as well as the desirable qualities the company is looking for. Enterprise combines the person specification within the job description by using a skills and competencies framework. Interview Panels and Types of Interviews: The Enterprise rent-car always tries to create best opportunity for their employee. †¢ To screen candidates, Enterprise recruitment managers compare the online application forms (which reflect candidates CVs) to the skills and competencies the role needs. †¢ Candidates then have an initial face-to-face interview with an Enterprise recruitment manager. †¢ This is followed by an interview with a branch manager. †¢ From this, selected candidates are invited to an assessment day. The assessment day is a standard part of the Enterprise recruitment process. Candidates take part in practical exercises, including role-play, as well as individual and group activities. Role-play is a valuable way of testing core skills like communication and customer service. Enterprise can assess a candidates performance by different methods and in different work related tasks. This makes the selection process fairer. Areas tested include customer service skills, flexibility, sales aptitude, work ethic, leadership and teamwork. The assessment day ends with another interview with a senior manager in order to make the final selection. Conclusion: In conclusion we can conclude that, human resource recruitment plan is very effective decision for any successful organization. Organization Recruitment plan are based on the organization demand and responsibility. Enterprise recruitment plan are always different than other similar organization, they always focus on young generation because their main goal is to provide best service for their customer.

Sunday, January 19, 2020

Waiting For The Mahatma

R. K. Narayan is one of the postcolonial writers of India who are found to project the nation building attitude in their writings. His Waiting for the Mahatma, set in the surroundings of the writer’s created village Malgudi, is woven against the unconventional backdrop of the freedom movement. But in spite of using directly the national experience as the central theme as did Raja Rao, Narayan puts it in the background giving preference to the personal narrative.In Waiting for the Mahatma, the story develops through the development of Sriram’s character, his encounter with different situations and his romance with Bharoti. At first, Sriram is presented a lazy and complacent young high school graduate living with his grandmother. He has no knowledge of the condition of the country. But once he meets and falls in love at first sight with a young woman, a disciple of Mahatma Gandhi and is involved in the freedom struggle. Actually his development through the novel from part 1 to 5 is our medium to know different aspects of the novel.The protagonist, Sriram, is an insipid person who can be easily influenced by anyone. At the outset of the novel, in Part I, we acknowledge that he grows up under the loving care of his grandmother, after the early death of his parents. In that time his life was controlled by his granny. When he is twenty, his grandmother hands over the fat sum of money she had been saving in his name. His irresponsibility is known immediately, when he wants to withdraw a huge sum of Rs. 250/-, but his watchful grandma restricts it to a decent Rs. 50/-. He had no choice rather obey her.Then he came into contact with Bharati and fell into love at first sight. He met her as she was making tin collection for the freedom movement. Bharati’s father had been shot dead while offering Satyagraha against the British during the first Non-cooperation Movement. She, who was just an infant then, was adopted and brought up by the Sevak Sangh, a G andhian institute, as a foster daughter to Gandhi. Bharati has no existence without Gandhi. She has no independent character of her own. She only symbolises Gandhi model of love, non-violence and freedom.Sriram comes into contact with Gandhi through Bharati. The nearer he goes to Bharati the more he learns about Gandhi. Sriram left his Granny at Kabir Road at night leaving behind his household things and went to become a non-violent soldier of Gandhi. His aim was to remain with Bharati. â€Å"Gandhiji welcomed Sriram and told him: ‘â€Å"Before you aspire to drive the British from this country you must drive every vestige of violence from your system. . . . You must train yourself to become a hundred percent ‘ahimsa’ soldier’†. Gandhi could easily read what type of a man Sriram was.So he advised him to leave his materialistic life and accept a spiritual life. Meanwhile Sriram, a pleasure seeking man, was totally changed to a freedom fighter and a fo llower of Gandhi. As part of propagating Gandhi’s message, especially ‘Quit India’, Sriram came to the village named Solur. He halted before a shop and bought two plantains and a bottle of soda. The shop man told Sriram that he had nice biscuits and asked if he wouldn’t try it. Sriram asked him if the biscuit was English. He replied, ‘â€Å". . . Purely English biscuits which you cannot get for miles around.In these days no one else can get them. ’ ‘Have you no sense of shame? ’ Sriram asked. Sriram has transformed from a wayward selfish modern materialist to a spokesman of traditional values, swaraj and nationality. In pursuance of Gandhi’s wishes, while Bharati courted arrest, Sriram kept himself out of it and fell a prey to the machinations of a revolutionary terrorist Jagdish. Temporarily he found satisfaction in his job of setting fire to the records in half a dozen law courts, derailing a couple of trains, paralyzing the work in various schools and exploding a crude bomb.â€Å"But he enjoys these bouts only as â€Å"a relief in his lonely drab life, isolated from all human association. His revolutionary activities give him a feeling of romantic importance and an image of a character out of an epic† but he feels a loss of direction and â€Å"a certain recklessness† about himself. The freedom that he abrogates for himself in disorder as destruction proves him false† Sriram became a violent soldier of freedom. He became a slave of Jagdish who was a follower of Subash Chandra Bose. Jagdish turned the Mempi temple into a fortress.â€Å"Sriram did many destructive works on the request of Jagdish. Soon he understood that by destroying things none could oust the British from India. He felt that Mahatma Gandhi’s non-violent weapon was superior to the violent weapon. He was arrested under the Defence of India rule† . Sriram needed a prolonged training in understanding a nd realizing the meaning of love and the wider implications of non-violence in this and the context of freedom. Bharati made him aware of the feminine beauty and Gandhi truth.The materialist Sriram was converted into a spiritualist and patriot by the effort of Bharati and Gandhi. Sriram’s name recalls that of the great hero of the Indian epic the Ramayana. â€Å"While there is some irony here, considering the nature of this particular hero, the detail is significant. The novel could be read as a kind of parable with Sriram as a figure representative of the Indian nation, attracted to the Gandhian teachings but lacking the moral fibre necessary for faithful continued adherence to them†.In the plot of this book, the transformation of the protagonist due to his meeting and falling in love with Bharati is significant. The path of the protagonist’s progress has been from a state of isolated individualism to a state of involvement with others and issues that transcend the self such as love and nationalism. The novel clearly shows how personal life of people is affected by political events. Sriram and Bharati cannot consummate their relationship until India is independent.Even the scope of romantic love is severely crippled under British colonialism. Waiting for the Mahatmais a story of progress and growth of the hero Sriram. From a materialist he has grown to a patriot and man of values. â€Å"At one level, therefore, Waiting for the Mahatma is a story of progress of young, irresponsible, carefree Sriram into a passionate lover, a responsible citizen of the country with a record of considerable sacrifice and a term in jail to make him a complete patriot† Waiting for The Mahatma R. K. Narayan is one of the postcolonial writers of India who are found to project the nation building attitude in their writings. His Waiting for the Mahatma, set in the surroundings of the writer’s created village Malgudi, is woven against the unconventional backdrop of the freedom movement. But in spite of using directly the national experience as the central theme as did Raja Rao, Narayan puts it in the background giving preference to the personal narrative.In Waiting for the Mahatma, the story develops through the development of Sriram’s character, his encounter with different situations and his romance with Bharoti. At first, Sriram is presented a lazy and complacent young high school graduate living with his grandmother. He has no knowledge of the condition of the country. But once he meets and falls in love at first sight with a young woman, a disciple of Mahatma Gandhi and is involved in the freedom struggle. Actually his development through the novel from part 1 to 5 is our medium to know different aspects of the novel.The protagonist, Sriram, is an insipid person who can be easily influenced by anyone. At the outset of the novel, in Part I, we acknowledge that he grows up under the loving care of his grandmother, after the early death of his parents. In that time his life was controlled by his granny. When he is twenty, his grandmother hands over the fat sum of money she had been saving in his name. His irresponsibility is known immediately, when he wants to withdraw a huge sum of Rs. 250/-, but his watchful grandma restricts it to a decent Rs. 50/-. He had no choice rather obey her.Then he came into contact with Bharati and fell into love at first sight. He met her as she was making tin collection for the freedom movement. Bharati’s father had been shot dead while offering Satyagraha against the British during the first Non-cooperation Movement. She, who was just an infant then, was adopted and brought up by the Sevak Sangh, a G andhian institute, as a foster daughter to Gandhi. Bharati has no existence without Gandhi. She has no independent character of her own. She only symbolises Gandhi model of love, non-violence and freedom.Sriram comes into contact with Gandhi through Bharati. The nearer he goes to Bharati the more he learns about Gandhi. Sriram left his Granny at Kabir Road at night leaving behind his household things and went to become a non-violent soldier of Gandhi. His aim was to remain with Bharati. â€Å"Gandhiji welcomed Sriram and told him: ‘â€Å"Before you aspire to drive the British from this country you must drive every vestige of violence from your system. . . . You must train yourself to become a hundred percent ‘ahimsa’ soldier’†. Gandhi could easily read what type of a man Sriram was.So he advised him to leave his materialistic life and accept a spiritual life. Meanwhile Sriram, a pleasure seeking man, was totally changed to a freedom fighter and a fo llower of Gandhi. As part of propagating Gandhi’s message, especially ‘Quit India’, Sriram came to the village named Solur. He halted before a shop and bought two plantains and a bottle of soda. The shop man told Sriram that he had nice biscuits and asked if he wouldn’t try it. Sriram asked him if the biscuit was English. He replied, ‘â€Å". . . Purely English biscuits which you cannot get for miles around.In these days no one else can get them. ’ ‘Have you no sense of shame? ’ Sriram asked. Sriram has transformed from a wayward selfish modern materialist to a spokesman of traditional values, swaraj and nationality. In pursuance of Gandhi’s wishes, while Bharati courted arrest, Sriram kept himself out of it and fell a prey to the machinations of a revolutionary terrorist Jagdish. Temporarily he found satisfaction in his job of setting fire to the records in half a dozen law courts, derailing a couple of trains, paralyzing the work in various schools and exploding a crude bomb.â€Å"But he enjoys these bouts only as â€Å"a relief in his lonely drab life, isolated from all human association. His revolutionary activities give him a feeling of romantic importance and an image of a character out of an epic† but he feels a loss of direction and â€Å"a certain recklessness† about himself. The freedom that he abrogates for himself in disorder as destruction proves him false† Sriram became a violent soldier of freedom. He became a slave of Jagdish who was a follower of Subash Chandra Bose. Jagdish turned the Mempi temple into a fortress.â€Å"Sriram did many destructive works on the request of Jagdish. Soon he understood that by destroying things none could oust the British from India. He felt that Mahatma Gandhi’s non-violent weapon was superior to the violent weapon. He was arrested under the Defence of India rule† . Sriram needed a prolonged training in understanding a nd realizing the meaning of love and the wider implications of non-violence in this and the context of freedom. Bharati made him aware of the feminine beauty and Gandhi truth.The materialist Sriram was converted into a spiritualist and patriot by the effort of Bharati and Gandhi. Sriram’s name recalls that of the great hero of the Indian epic the Ramayana. â€Å"While there is some irony here, considering the nature of this particular hero, the detail is significant. The novel could be read as a kind of parable with Sriram as a figure representative of the Indian nation, attracted to the Gandhian teachings but lacking the moral fibre necessary for faithful continued adherence to them†.In the plot of this book, the transformation of the protagonist due to his meeting and falling in love with Bharati is significant. The path of the protagonist’s progress has been from a state of isolated individualism to a state of involvement with others and issues that transcend the self such as love and nationalism. The novel clearly shows how personal life of people is affected by political events. Sriram and Bharati cannot consummate their relationship until India is independent.Even the scope of romantic love is severely crippled under British colonialism. Waiting for the Mahatmais a story of progress and growth of the hero Sriram. From a materialist he has grown to a patriot and man of values. â€Å"At one level, therefore, Waiting for the Mahatma is a story of progress of young, irresponsible, carefree Sriram into a passionate lover, a responsible citizen of the country with a record of considerable sacrifice and a term in jail to make him a complete patriot†

Saturday, January 11, 2020

Counsumer Behavior Essay

Absolute threshold Differential threshold †¢How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation? †¢Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers? Explain your answer. For each of these products—chocolate bars and bottles of expensive perfume—describe how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition. 2. Key Concepts Contrast Figure and ground †¢How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the ad? What are the ethical considerations in employing such strategies? †¢What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages? †¢Find three examples of print advertisements that use some of the stimulus factors discussed in the chapter to gain attention. For each example, evaluate the effectiveness of the stimulus factors used. 3. Key Concepts Selective perception Perceptual mapping †¢Define selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. †¢Select a company that produces several versions of the same product under the same or different brands (one that is not discussed in this chapter). Visit the firm’s Web site and prepare a list of the product items and the benefits that each item offers to consumers. Are all these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers. †¢Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment function of the university that you did not choose.

Thursday, January 2, 2020

The Epic Of Gilgamesh The Struggle For Women - 1183 Words

The struggle for women to play a significant role in history can be traced from the ancient Mesopotamians to the 1900’s. There has been a continuous battle for women to gain equal rights legally and to be treated equally in all aspects of life. The Epic of Gilgamesh contains some of the oldest recorded accounts of the roles of women and their importance in a functional society. Women have been viewed as anything from goddesses to unwanted servants throughout history, regardless of a variety of changes in rulers, religions, and time periods. The Epic of Gilgamesh might lead one to consider the roles of women small and insignificant compared to the man s role. In fact, throughout the epic tale, three women; Shamhat, Ishtar, and Siduri, were able to create and maintain a civilized Mesopotamian society using the uniqueness of their bodies, minds, and spirits. Even though Shamat does not have a large role in The Epic of Gilgamesh, she does shape how the story begins. Shamat works in a brothel as a main temple prostitute. The short appearance that she delivers sends out a powerful message (shmoop). Gilgamesh sends her into the wilderness to tame the strong man who we later find out this is Enkidu. Shamat uses her body to transform a wild beast into a civilized man over the course of seven days (Role of Women). A women’s body is perceived as a transformation platform; the anatomy of the body is able to do a task that is incomparable to any task a hero can perform for another manShow MoreRelatedEpic of Gilgamesh1581 Words   |  7 PagesIntroduction The epic poem dubbed the Epic of Gilgamesh is perhaps the earliest surviving literature on the face of the planet. The poem came from Mesopotamia in its original cuneiform script comprising 12 tablets. The Epic of Gilgamesh is a chronicle detailing the classic adventures of Gilgamesh, a historic king of Uruk. Over the years, historians have eliminated the 12th tablet for alleged inconsistencies. The poem depicts a wide range of themes such as the inevitability of death, whichRead MoreExamining the Different Versions of Epic of Gilgamesh861 Words   |  3 PagesSource 1 Abusch, T. (Oct-Dec 2001). The development and meaning of the Epic of Gilgamesh: An interpretive essay. Journal of the American Oriental Society, 121(4), 614-622. Type of Source Source 1 is a journal article paginated by volume. Summary This journal article examines 3 versions of the Gilgamesh Epic: the Old Babylonian version; the Eleven-Tablet version; and the Twelve-Tablet version. Though all 3 versions deal with the issues and choices of human beings and also with the inescapableRead MoreGender Roles in the Epic of Gilgamesh Essay1141 Words   |  5 Pages The Epic of Gilgamesh is a story of Gilgamesh, a man who was two-thirds god that was saved by companionship. 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The first journey is an external one, in which Gilgamesh proves himself to be the most valiant of all warriors, overcoming Enkidu and Humbaba. The second type of journey is an internal one, in which Gilgamesh seeks to understand the meaning of life, after the death of his beloved friend Enkidu. When Gilgamesh realizes that his strengthRead MoreEssay on Love in the Epic of Gilgamesh and Genesis 992 Words   |  4 PagesAt an early point in history, The Epic of Gilgamesh and the story of Genesis were two texts that set the framework of the entire world. They were two epics that established the foundations of religion, literature, and all other standards that were followed by every category of people. Both texts entice the audience through antique language, and the stories of epic heroes and immortal gods. Sin-Leqi-Unninni and the many writers of the Bible use love as the ir central theme, yet it unfolds as havingRead MoreExploring Human Nature in The Epic of Gilgamesh and Samuel I1034 Words   |  5 Pagesthreaten the survival of another. The Epic of Gilgamesh and the book of Samuel I illustrate the corruption that results from using the threat of power, be it human or divine, to ensure one’s best interests and the extreme lengths a human will travel in the pursuit of denying death. The Epic of Gilgamesh follows the journey of the hero Gilgamesh, ruler of Uruk, who is two-thirds a God and just one part human. We are introduced to Gilgamesh as a tyrant who covets women and sends young men to battle orRead MoreThe Universal Theme Of Good Vs. Evil1302 Words   |  6 Pagescarries the negative sense of chaos. In the Epic of Gilgamesh there are examples of good vs. evil such as the external values of pagan culture (heroism). Gilgamesh is a dictatorial king who is very harsh and does anything he pleases; he works the people to death, kills the men, sleeps with and uses the women, and takes whatever he wants from the citizens. The people of Uruk cry out to the Gods for help and the goddess of creation has instructed a twin for Gilgamesh named Enkidu, who is strong enough toRead MoreThe Journey Of Gilgamesh And Enkidu904 Words   |  4 PagesGilgamesh had a journey that he had begun with Enkidu which they had to travel to Cedar Forest to defeat Humbaba. When Enkidu died, Gilgamesh had to deal with his own journey that’s when everything begins for him. He learned immortality from which he got from Utnapishtim. His journey ended when he had return to Uruk. The second part of his journey was for wisdom. When Gilgamesh had to find Utnapishtim, he believes that it was for immortality. But it was impossible. It was not possible.