Functions, Values, and Roles of the Nurse Practitioner free essay sample

I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the catalog relating to Indiana Wesleyans Honest/Cheating policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University. Function, Values, and Roles of the Nurse Practitioner When contemplating the roles and values of the nurse practitioner it is necessary for the student to first exam the career path and scope of the nurse practitioner. Nurse practitioners are registered nurses who have advanced education and training in a health care setting. They are practitioners with advanced degrees such as a Master of Science in nursing and are licensed as registered nurses who have practiced as a registered nurse for a minimum of at least two years. We will write a custom essay sample on Functions, Values, and Roles of the Nurse Practitioner or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most nurse practitioners early in their course work will identify a specialty area of nursing that they have an interest in doing research in. Determination of this specific area is usually influenced by what area of nursing the student has experience working in as a registered nurse. Other times, it is influenced by the illness of someone close to them or a family member. Cardiac health and transplantation is an area that this student wishes to pursue as a specialty area. My interest has been piqued by personal experience in this area with a family member. This student believes that this specialty area values the health and well-being of all mankind and that research is rewarded as a basis for providing new and upcoming trends in this specialty area. Through early detection and treatment of cardiac related illness, healthcare providers in this area strive to prevent diseases such as congestive heart failure from progressing to advanced stages requiring even further cardiac intervention. It is the belief of this student that to become a competent urse practitioner one must value wellness, enjoy the human race, and have the true desire to care for others. Race, socioeconomic status, and educational level of the client are not priorities when determining plans of care for patients. The nurse practitioner must remain non bias in her personal beliefs and put the needs of the patient first at all times. This ensures nonbiased holistic complete care is provided which is valued by all nurse practitioners and sought by all health care consumers. . Due to recent changes in government programs such as Medicare and Medicaid coupled with the sky rocketing cost of health care many Americans are being forced to change the way they access health care. As the face of health care moves away from the traditional hospital setting to other sites within the community, the role and function of the nurse practitioner has moved to the forefront of the health care system. Nurse practitioners practice in a variety of settings that include community health centers, primary care clinics, hospital departments, physician offices, and walk in clinics. Accessibility to care is one criterion that has created popularity among the role of nurse practitioners. One area of interest among nurse practitioners that has become popular is the concept of family care specialization. Family care nurse practitioners value providing care to the entire family and are often viewed as the physicians of long ago. The care given by these practitioners is family based care, and not limited to one criterion such as age or gender, thus reminding people of how physicians practiced many years ago. Family nurse practitioners are licensed in the same way as other nurse practitioners but usually have a broader clientele base and work mainly in primary care clinics and not in specialty areas. Another quality the nurse practitioner must value is the ability to recognize the limits of their knowledge and expertise within their scope of practice. This recognition allows for collaboration with another health care provider to take place and ensures holistic problem focused healthcare is made available to all patients. When discussing society’s perception of the nurse practitioner, it is this student’s belief that there is an overall general acceptance in the role of the nurse practitioner. Nurse practitioners have been made to earn the respect of their profession. During the early development of this career, nurse practitioners were originally viewed by some members of society as want to be physicians. This perception has changed within the last ten years and has mainly been influenced by the decrease in the number of general practice physicians. The increase in the number of baby boomers has also created the need for more medical providers thus helping to create further awareness and acceptance among the role of a nurse practitioner. Furthermore, recognition of nurse practitioners by third party insurances, in covering care provided by nurse practitioners, has also encouraged the use and popularity of nurse practitioners. When asked about society’s perception of the nurse practitioner, it is this student’s belief that there is an overall general acceptance of the role of the nurse practitioner. However, acceptance of this role in the medical field has not always been the norm. Nurse practitioners have been made to earn the respect of their profession and were originally viewed by some members of society as substitute doctors. It is this student’s belief this perception has changed within the last ten years due to the decrease in the number of available general practice physicians. The increase in the number of baby boomers requiring more medical attention has also created the need for more health care professionals thus promoting the role of the nurse practitioner. In conclusion, it is this student’s belief that nurse practitioners are competent medical professionals who value disease prevention, wellness, and patient education. All nurse practitioners strive to provide thorough patient care regardless of the area of specialty they practice and will remain strong advocates for change and stability in America’s health care system. Nurse practitioners have the ability to change the landscape of modern medicine and will continue to meet these challenges presented before them to ensure the continued growth and development of the practice of the nurse practitioner.

Feminism in the novel Jane Eyr essays

Feminism in the novel Jane Eyr essays The word "feminism" today can conjure up any number of images and nasty thoughts of left-wing bra-burning man-hating radicals or women in politics fighting for pro-choice options. It seems like everyone has an opinion when it comes to the word feminism, and many of them are somewhat negative. However, recently, feminism has calmed down and gained a quieter reputation. Although feminism seems to the modern reader a phenomenon of the 20th century with the suffragettes of the 20s and the womens liberation movement of the 60s and 70s, it has always existed. It was not always called feminism, nor did believers in equality always have a refuge with like-thinkers. In Charlotte romance novel, Jane Eyre, the protagonist, Jane, had a definite feminist bent. In 1800s, behavior followed such straight-laced regulated standards that most modern women would be considered excruciatingly radical and unconventional. Thus Janes version of feminism was much milder by our expectations, but it exists none theless. Jane strove for what Websters dictionary describes as, "the doctrine advocating social, political, and all other rights of women equal to those of men," except of course, there was no "doctrine" in the 1840s. But seeing as there was no standard to follow, why was Jane a feminist? She was not exposed to men while she was growing up, she had no female role models to learn submission from, when she tried being independent and demanding equality, it worked, and her education perpetuated her beliefs. There are many reasons why Jane Eyre was a feminist. Although it seems logical that not being exposed to men would eradicate the need for equality with men, Jane was never one to follow expectations. Throughout her entire childhood and adolescence, she never interacted with men in a way that would be conducive to submission. As an orphan, she lived with her uncles widow, Mrs. Reed. The only male ...

Global Warming Essay Example | Topics and Well Written Essays - 500 words - 6

Global Warming - Essay Example I tend to conquer with the Global Warming High Priest, Al Gore, that global warming has emerged a moral issue of interest; even if it is always challenging to legislate morality. Every human can in one way or another contribute to global warming; individually or collectively through the use of industries and the industrial products such as fuel. The major issue in the expected kind of morality involves the attainment of the universally accepted moral orders and values to govern the phenomenon of Global Warming. Amicable self-reflection concerning Global Warming, which seems controversial, can help us shift the so regarded - the accepted code of behavior, to a considerably just as well as a fair conclusion which benefits the universal (common) good. The loudest voice concerning morality emerges from people of belief (faith). To achieve a beneficial moral standard, everyone should strive to see an inspired social change concerning Global Warming. Concerning the latest science over Global Warming, it is paramount to focus on the establishment of a balance between the common good and self-interest. Entities such as industries should adopt high morals, especially while disposing of industrial gases which deplete the Ozone layer. They can choose to invest on the further utilization of industrial gases instead of releasing them to the contextual atmosphere. Dilemmas surrounding Global Warming: Industries have to dispose of industrial gases but this has a direct impact on the Ozone layer thus contributing towards global warming.

Brazil and Argentina Hyperinflation Experience at the Beginning of the Research Paper

Brazil and Argentina Hyperinflation Experience at the Beginning of the 1990s - Research Paper Example The period of the relatively high level of inflation lasted for about 15 years i.e. from 1980 to 1994 and resulted in significant political, economic as well as a social crisis for the country. One of the key reasons for this hyperinflation in the country was the creation of money supply to finance fiscal expenditure of the country. Government rather than using the taxes or borrowing started to created new money and hence the creation of money supply. During the 1990s, consumer price index ran into the factor of over 5 trillion thus indicating the overall severity of the inflation faced by the country. Argentine also faced the similar situation during the 1990s however, the consistent increase in inflation lasted from 1975 to early 1990s. during that period the overall value of Argentine’s Peso went down and the country introduced massive changes and reforms in the 1990s to initiate the process of recovery.   Hyperinflation in Brazil Brazil was a case of chronic inflation wh ich finally turned into hyperinflation and resulted in serious damage for the country. The key reason for this hyperinflation was the excessive creation of money to finance the expansion projects of the government. Rather than relying on the borrowing or improving tax collection, the government simply resorted to printing new money thus creating excessive money supply in the country. At the start of 1990, the consumer price index in the country was to the factor of 100 Million which reached to over 5 trillion by the end of 1997. Such sharp and abnormal increase in the level of consumer price index sustained for almost a decade and proved detrimental to the overall economic future of the country. It is, however, critical to note that the 1990s were the period during which the overall rate of inflation started to moderate owing to strict reforms being undertaken by the government. Since Brazil was facing higher episodes of inflation since the 1970s, therefore, 1990s was the period dur ing which country started to take measures to arrest such trends. (Barbosa, Cunha, and Elvia,183 ) At the start of the 1990s, the rate of inflation was over 30,000% however, it gradually started to decline and reached a level of 16% in 1997. As discussed above, this was a period of relatively important reforms undertaken by the country which resulted in sharp decline in the hyperinflation and economy started to witness the relatively moderate level of inflation rates. (Samuels,547) During this period, saving rates were almost negative as people continued to spend their cash due to the fact that its value was being eroded rapidly. Interest rates soared to a relatively high level in order to reduce the inflation and people who were already suffering from high inflation rates were forced to face higher interest rates also. It is, however, critical to note that the real GDP during the period remained at stagnant levels due to better agriculture output as well as a consistent increase in population during the decade. A real high level of hyperinflation affected the real incomes of the households as the consistent increase in inflation eroded the purchasing power of the individuals.

Enterprise Rent A Car Recruitment and Selection

Enterprise Rent A Car Recruitment and Selection In present business world, organization always tries to reduce their cost and maximize their profit. In this point of view Enterprise rent A-car are not different, they always try to use modern technique in their recruitment, it was founded in 1957 by jack Taylor in St. Luis in the USA. At present it is the largest car rental business in the world today with more than 7500 offices in the USA and more than 850 in Canada, Puerto Rico, the UK , Germany and Ireland. In 2007, organization had more than 700000 rental cars in use, employing over 60000 people with an annual turnover of over  £ 4.6 billion Human Resource Management at Enterprise Rent-A-Car: Human Resource Management does the hiring, training, and developing staffs and where necessary to discipline or dismiss them. Enterprise Rent-A-Car gives extensive training and development program to its employees within the company. This reduces the need for external recruitment and makes maximum use of existing talent. This is a cost-effective way for a business to manage its people. The HRM function not only manages existing staff, it also plans for changes that will affect its future staffing needs. This is known as workforce planning. For example: †¢ the business may grow into new markets, such as Enterprise moving into truck rental †¢ it may use new technology which requires new skills e.g. global positioning equipment †¢ staff may retire or be promoted, leaving gaps which need to be filled. There may also be external changes in the labour market, meaning that there will be fewer skills available or too many in a particular area. HRM monitors all of these things in planning recruitment strategy. This places the HRM function in a central role in the business because all managers use this expertise to acquire staff. Demand and Supply forecast: Every year Enterprise Rent-A-Car requires a higher volume of employee recruitment. Over 65000 people are currently working in Enterprise. With the diversification of the company in Canada, Puerto Rico, the UK, Germany and Ireland, there is a higher demand of the work force in Enterprise all the time. So, the company continuously look for the talented people to recruit. For that reason each year, Enterprise recruits an average of 1,000 staff into its graduate recruitment programme in the UK and Ireland. Recruitment Plan at Enterprise Rent-A-Car: Enterprise has a policy of promoting its managers from within its existing workforce. This means the business must recruit people with the potential to grow. Each year, Enterprise recruits an average of 1,000 staff into its graduate recruitment programme in the UK and Ireland. To achieve its aims and objectives, Enterprise needs staff who are motivated and who possess initiative and drive. Promoting managers and offering career opportunities from within the company has a positive affect on Enterprise. Employees remain happy, will stay longer and give their best. However, with growth and diversification there is always a need for external recruitment to provide new skills or increase the business capacity for expansion. Recruitment and Selection Method: In order to attract high quality candidates, Enterprise is raising the company profile within UK universities using Campus Brand Managers. These are students or interns who work for Enterprise and act as liaisons for potential applicants. Students can also visit Enterprise and spend time learning about how it does business and what opportunities it offers. Enterprises online recruitment process is an important part of its strategy. This improves the speed and efficiency of the application for both the company and the applicant. The website provides a registration function and lists available jobs. It also provides a lot of information about the Management Trainee role and the company culture and values. This allows applicants to get a good idea of whether Enterprise would suit them. Enterprise advertises its vacancies and opportunities across a wide range of media. This includes media such as newspapers, magazines and online. Selection is the process of identifying the best candidate for the role in question. This is important as the candidates who apply may not always have the correct set of skills and competencies required by the business. Enterprise seeks competencies in its recruits both for an immediate job role and also for development over the longer term to support the business growth. HR managers often use standard documentation in order to match job roles with personal qualities and skills. These include: †¢ the job description this summarises a job role within an organisation and lists the main tasks †¢ a person specification this highlights the characteristics a candidate needs for a post, as well as the desirable qualities the company is looking for. Enterprise combines the person specification within the job description by using a skills and competencies framework. Interview Panels and Types of Interviews: The Enterprise rent-car always tries to create best opportunity for their employee. †¢ To screen candidates, Enterprise recruitment managers compare the online application forms (which reflect candidates CVs) to the skills and competencies the role needs. †¢ Candidates then have an initial face-to-face interview with an Enterprise recruitment manager. †¢ This is followed by an interview with a branch manager. †¢ From this, selected candidates are invited to an assessment day. The assessment day is a standard part of the Enterprise recruitment process. Candidates take part in practical exercises, including role-play, as well as individual and group activities. Role-play is a valuable way of testing core skills like communication and customer service. Enterprise can assess a candidates performance by different methods and in different work related tasks. This makes the selection process fairer. Areas tested include customer service skills, flexibility, sales aptitude, work ethic, leadership and teamwork. The assessment day ends with another interview with a senior manager in order to make the final selection. Conclusion: In conclusion we can conclude that, human resource recruitment plan is very effective decision for any successful organization. Organization Recruitment plan are based on the organization demand and responsibility. Enterprise recruitment plan are always different than other similar organization, they always focus on young generation because their main goal is to provide best service for their customer.

Waiting For The Mahatma

R. K. Narayan is one of the postcolonial writers of India who are found to project the nation building attitude in their writings. His Waiting for the Mahatma, set in the surroundings of the writer’s created village Malgudi, is woven against the unconventional backdrop of the freedom movement. But in spite of using directly the national experience as the central theme as did Raja Rao, Narayan puts it in the background giving preference to the personal narrative.In Waiting for the Mahatma, the story develops through the development of Sriram’s character, his encounter with different situations and his romance with Bharoti. At first, Sriram is presented a lazy and complacent young high school graduate living with his grandmother. He has no knowledge of the condition of the country. But once he meets and falls in love at first sight with a young woman, a disciple of Mahatma Gandhi and is involved in the freedom struggle. Actually his development through the novel from part 1 to 5 is our medium to know different aspects of the novel.The protagonist, Sriram, is an insipid person who can be easily influenced by anyone. At the outset of the novel, in Part I, we acknowledge that he grows up under the loving care of his grandmother, after the early death of his parents. In that time his life was controlled by his granny. When he is twenty, his grandmother hands over the fat sum of money she had been saving in his name. His irresponsibility is known immediately, when he wants to withdraw a huge sum of Rs. 250/-, but his watchful grandma restricts it to a decent Rs. 50/-. He had no choice rather obey her.Then he came into contact with Bharati and fell into love at first sight. He met her as she was making tin collection for the freedom movement. Bharati’s father had been shot dead while offering Satyagraha against the British during the first Non-cooperation Movement. She, who was just an infant then, was adopted and brought up by the Sevak Sangh, a G andhian institute, as a foster daughter to Gandhi. Bharati has no existence without Gandhi. She has no independent character of her own. She only symbolises Gandhi model of love, non-violence and freedom.Sriram comes into contact with Gandhi through Bharati. The nearer he goes to Bharati the more he learns about Gandhi. Sriram left his Granny at Kabir Road at night leaving behind his household things and went to become a non-violent soldier of Gandhi. His aim was to remain with Bharati. â€Å"Gandhiji welcomed Sriram and told him: ‘â€Å"Before you aspire to drive the British from this country you must drive every vestige of violence from your system. . . . You must train yourself to become a hundred percent ‘ahimsa’ soldier’†. Gandhi could easily read what type of a man Sriram was.So he advised him to leave his materialistic life and accept a spiritual life. Meanwhile Sriram, a pleasure seeking man, was totally changed to a freedom fighter and a fo llower of Gandhi. As part of propagating Gandhi’s message, especially ‘Quit India’, Sriram came to the village named Solur. He halted before a shop and bought two plantains and a bottle of soda. The shop man told Sriram that he had nice biscuits and asked if he wouldn’t try it. Sriram asked him if the biscuit was English. He replied, ‘â€Å". . . Purely English biscuits which you cannot get for miles around.In these days no one else can get them. ’ ‘Have you no sense of shame? ’ Sriram asked. Sriram has transformed from a wayward selfish modern materialist to a spokesman of traditional values, swaraj and nationality. In pursuance of Gandhi’s wishes, while Bharati courted arrest, Sriram kept himself out of it and fell a prey to the machinations of a revolutionary terrorist Jagdish. Temporarily he found satisfaction in his job of setting fire to the records in half a dozen law courts, derailing a couple of trains, paralyzing the work in various schools and exploding a crude bomb.â€Å"But he enjoys these bouts only as â€Å"a relief in his lonely drab life, isolated from all human association. His revolutionary activities give him a feeling of romantic importance and an image of a character out of an epic† but he feels a loss of direction and â€Å"a certain recklessness† about himself. The freedom that he abrogates for himself in disorder as destruction proves him false† Sriram became a violent soldier of freedom. He became a slave of Jagdish who was a follower of Subash Chandra Bose. Jagdish turned the Mempi temple into a fortress.â€Å"Sriram did many destructive works on the request of Jagdish. Soon he understood that by destroying things none could oust the British from India. He felt that Mahatma Gandhi’s non-violent weapon was superior to the violent weapon. He was arrested under the Defence of India rule† . Sriram needed a prolonged training in understanding a nd realizing the meaning of love and the wider implications of non-violence in this and the context of freedom. Bharati made him aware of the feminine beauty and Gandhi truth.The materialist Sriram was converted into a spiritualist and patriot by the effort of Bharati and Gandhi. Sriram’s name recalls that of the great hero of the Indian epic the Ramayana. â€Å"While there is some irony here, considering the nature of this particular hero, the detail is significant. The novel could be read as a kind of parable with Sriram as a figure representative of the Indian nation, attracted to the Gandhian teachings but lacking the moral fibre necessary for faithful continued adherence to them†.In the plot of this book, the transformation of the protagonist due to his meeting and falling in love with Bharati is significant. The path of the protagonist’s progress has been from a state of isolated individualism to a state of involvement with others and issues that transcend the self such as love and nationalism. The novel clearly shows how personal life of people is affected by political events. Sriram and Bharati cannot consummate their relationship until India is independent.Even the scope of romantic love is severely crippled under British colonialism. Waiting for the Mahatmais a story of progress and growth of the hero Sriram. From a materialist he has grown to a patriot and man of values. â€Å"At one level, therefore, Waiting for the Mahatma is a story of progress of young, irresponsible, carefree Sriram into a passionate lover, a responsible citizen of the country with a record of considerable sacrifice and a term in jail to make him a complete patriot† Waiting for The Mahatma R. K. Narayan is one of the postcolonial writers of India who are found to project the nation building attitude in their writings. His Waiting for the Mahatma, set in the surroundings of the writer’s created village Malgudi, is woven against the unconventional backdrop of the freedom movement. But in spite of using directly the national experience as the central theme as did Raja Rao, Narayan puts it in the background giving preference to the personal narrative.In Waiting for the Mahatma, the story develops through the development of Sriram’s character, his encounter with different situations and his romance with Bharoti. At first, Sriram is presented a lazy and complacent young high school graduate living with his grandmother. He has no knowledge of the condition of the country. But once he meets and falls in love at first sight with a young woman, a disciple of Mahatma Gandhi and is involved in the freedom struggle. Actually his development through the novel from part 1 to 5 is our medium to know different aspects of the novel.The protagonist, Sriram, is an insipid person who can be easily influenced by anyone. At the outset of the novel, in Part I, we acknowledge that he grows up under the loving care of his grandmother, after the early death of his parents. In that time his life was controlled by his granny. When he is twenty, his grandmother hands over the fat sum of money she had been saving in his name. His irresponsibility is known immediately, when he wants to withdraw a huge sum of Rs. 250/-, but his watchful grandma restricts it to a decent Rs. 50/-. He had no choice rather obey her.Then he came into contact with Bharati and fell into love at first sight. He met her as she was making tin collection for the freedom movement. Bharati’s father had been shot dead while offering Satyagraha against the British during the first Non-cooperation Movement. She, who was just an infant then, was adopted and brought up by the Sevak Sangh, a G andhian institute, as a foster daughter to Gandhi. Bharati has no existence without Gandhi. She has no independent character of her own. She only symbolises Gandhi model of love, non-violence and freedom.Sriram comes into contact with Gandhi through Bharati. The nearer he goes to Bharati the more he learns about Gandhi. Sriram left his Granny at Kabir Road at night leaving behind his household things and went to become a non-violent soldier of Gandhi. His aim was to remain with Bharati. â€Å"Gandhiji welcomed Sriram and told him: ‘â€Å"Before you aspire to drive the British from this country you must drive every vestige of violence from your system. . . . You must train yourself to become a hundred percent ‘ahimsa’ soldier’†. Gandhi could easily read what type of a man Sriram was.So he advised him to leave his materialistic life and accept a spiritual life. Meanwhile Sriram, a pleasure seeking man, was totally changed to a freedom fighter and a fo llower of Gandhi. As part of propagating Gandhi’s message, especially ‘Quit India’, Sriram came to the village named Solur. He halted before a shop and bought two plantains and a bottle of soda. The shop man told Sriram that he had nice biscuits and asked if he wouldn’t try it. Sriram asked him if the biscuit was English. He replied, ‘â€Å". . . Purely English biscuits which you cannot get for miles around.In these days no one else can get them. ’ ‘Have you no sense of shame? ’ Sriram asked. Sriram has transformed from a wayward selfish modern materialist to a spokesman of traditional values, swaraj and nationality. In pursuance of Gandhi’s wishes, while Bharati courted arrest, Sriram kept himself out of it and fell a prey to the machinations of a revolutionary terrorist Jagdish. Temporarily he found satisfaction in his job of setting fire to the records in half a dozen law courts, derailing a couple of trains, paralyzing the work in various schools and exploding a crude bomb.â€Å"But he enjoys these bouts only as â€Å"a relief in his lonely drab life, isolated from all human association. His revolutionary activities give him a feeling of romantic importance and an image of a character out of an epic† but he feels a loss of direction and â€Å"a certain recklessness† about himself. The freedom that he abrogates for himself in disorder as destruction proves him false† Sriram became a violent soldier of freedom. He became a slave of Jagdish who was a follower of Subash Chandra Bose. Jagdish turned the Mempi temple into a fortress.â€Å"Sriram did many destructive works on the request of Jagdish. Soon he understood that by destroying things none could oust the British from India. He felt that Mahatma Gandhi’s non-violent weapon was superior to the violent weapon. He was arrested under the Defence of India rule† . Sriram needed a prolonged training in understanding a nd realizing the meaning of love and the wider implications of non-violence in this and the context of freedom. Bharati made him aware of the feminine beauty and Gandhi truth.The materialist Sriram was converted into a spiritualist and patriot by the effort of Bharati and Gandhi. Sriram’s name recalls that of the great hero of the Indian epic the Ramayana. â€Å"While there is some irony here, considering the nature of this particular hero, the detail is significant. The novel could be read as a kind of parable with Sriram as a figure representative of the Indian nation, attracted to the Gandhian teachings but lacking the moral fibre necessary for faithful continued adherence to them†.In the plot of this book, the transformation of the protagonist due to his meeting and falling in love with Bharati is significant. The path of the protagonist’s progress has been from a state of isolated individualism to a state of involvement with others and issues that transcend the self such as love and nationalism. The novel clearly shows how personal life of people is affected by political events. Sriram and Bharati cannot consummate their relationship until India is independent.Even the scope of romantic love is severely crippled under British colonialism. Waiting for the Mahatmais a story of progress and growth of the hero Sriram. From a materialist he has grown to a patriot and man of values. â€Å"At one level, therefore, Waiting for the Mahatma is a story of progress of young, irresponsible, carefree Sriram into a passionate lover, a responsible citizen of the country with a record of considerable sacrifice and a term in jail to make him a complete patriot†

Counsumer Behavior Essay

Absolute threshold Differential threshold †¢How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation? †¢Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers? Explain your answer. For each of these products—chocolate bars and bottles of expensive perfume—describe how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition. 2. Key Concepts Contrast Figure and ground †¢How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the ad? What are the ethical considerations in employing such strategies? †¢What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages? †¢Find three examples of print advertisements that use some of the stimulus factors discussed in the chapter to gain attention. For each example, evaluate the effectiveness of the stimulus factors used. 3. Key Concepts Selective perception Perceptual mapping †¢Define selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. †¢Select a company that produces several versions of the same product under the same or different brands (one that is not discussed in this chapter). Visit the firm’s Web site and prepare a list of the product items and the benefits that each item offers to consumers. Are all these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers. †¢Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment function of the university that you did not choose.